A young woman staring at space

How much do you want to know about space?

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There is a real lack of awareness when it comes to the value of space to life on Earth. But will perceptions change when we release a new report on the impact of space on the global economy?


A man on the moon with a moon rover

Do we need space?

We cannot see what goes on in the vast vacuum of space, yet every day, people, industries and governments benefit from innovations originally intended for space travel and satellites orbiting above Earth.


Whether it is the GPS systems we rely on in our cars for getting from A to B; the latest weather updates; the smooth and efficient transport of global trade by sea, land, and air; home insulation or wireless headsets; even the camera on our smartphone — they’re all powered by satellites and space innovation.


Did you know:


  • Camera phone technology originally came from work by NASA in the 1990s to design small, scientific cameras for spacecraft?
  • Memory foam pillows were inspired by astronaut seats designed by NASA to ensure a comfortable landing when touching down on the Moon
  • Satellite communications help keep 1.9 million seafarers safe at sea every day
  • Aircraft at 35,000 feet rely on satellite technology to fly safely across the world’s busy skies


Earth from space

The value of space

We decided to find out by conducting the world’s most in-depth survey, asking 20,000 people in 11 countries about global perceptions of space in our ‘What on Earth is the value of space?’* report.


The findings were quite staggering, showing that people had lost sight and were both unaware and concerned when it comes to space. It was a real wake-up call for the industry to educate people on all that space is delivering to their everyday lives, and it is huge.

Space debris orbiting the earth

Star Wars or space exploration?

Here’s a snapshot of some of the results:


  • Gen-Z (18-24 years old) are more likely to associate space with Star Wars, aliens and billionaires than older generations who are more likely to associate space with research and exploration.
  • Despite record investment in the space industry in America, enthusiasm for space has waned. Just one in 10 US respondents are interested in working in the space sector and only a third are curious about what happens in space.
  • 97% of all respondents see space as a threat, with space junk and climate change the main concerns.
  • Fewer than one in 10 people think about communications and connectivity when it comes to space.
  •  Business leaders may have a more positive outlook on space than the general population but they still have little appreciation of the benefits it is already delivering – less than a third (30%) think space could help people address the internet globally.

Get ready to shift your views on space

As we currently undergo a second Space Age, with huge private investment and more satellite launches planned than ever before, it seems that innovations from the first Space Age are so embedded in society we take them for granted. And incredible innovations currently taking place by invisible technology up to 36,000 km above us in space pass by unnoticed. But are perceptions about to change?


In 2024, we're set to release groundbreaking research on satellite communications’ financial contribution to the world’s economy which will force people to rethink their attitudes to space and ask the question – can space help rescue the global economy?


Don’t miss out on receiving this important piece of research. Pre-register to receive your exclusive link to download the report when it lands next year.